The Standards Manual


KickStarter campaign

“…In 1967 the New York City Transit Authority hired Massimo Vignelli and Bob Noorda of the design firm Unimark International to design a signage and wayfinding system that would solve the problem underground.
The work they delivered, the 1970 New York City Transit Authority Graphic Standards Manual, succeeded in that goal and, perhaps unintentionally, the Standards Manual became one of the world’s classic examples of modern design…”

“In 2012—42 years after the Standards Manual was released—we discovered a rare copy in the basement of design firm Pentagram.
Now, under an agreement with the MTA, we are scanning and printing every page in a full-size hardcover book.
After this campaign, this reissue will never become available again…”

Jesse Reed & Hamish Smyth

Jesse and Hamish are graphic designers working at Pentagram New York.

Project link: THE STANDARS MANUAL (KickStarter)

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Images by Jesse Reed & Hamish Smyth